Model Overview Report

Demystifying The Technical Functions Of Commerce Search And Product Discovery

Plan Successful Tech Adoption Using Function-First Thinking

January 4th, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

Digital businesses struggle to identify which tech solutions will solve their business problems. Vendors’ marketing messaging, and a lack of standardization in the market, amplify the challenge. Although there are standard market categories of commerce tech, there had been no universal rules for the functions that each category provides — until now. Forrester’s Function-First Tech Buying Framework creates standards for the functionality included in each commerce tech market category. Part of this research includes a series of reports for each commerce tech market category in the framework. This report uses the framework to look at the commerce search and product discovery category.

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