Summary
Digital businesses struggle to identify which technology solutions will solve their business problems. Vendors’ marketing messaging and a lack of standardization amplify the challenge. Although there are standard market categories for tech, there have been no universal rules for the functions each category provides — until now. This report applies Forrester’s Function-First Tech Buying Framework, which creates standards for the functionality included in each tech market category, to point-of-service (POS) solutions.
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