Model Overview Report

Demystifying The Technical Functions Of Store Associate Tools

Plan Successful Tech Adoption Using Function-First Thinking

October 27th, 2023
With contributors:
Fiona Swerdlow , Nicole Murgia , Delilah Gonzalez


Digital businesses struggle to identify which tech solutions will solve their business problems. Vendors’ marketing messaging and a lack of standardization in the market amplify the challenge. Although there are standard market categories of commerce tech, there have been no universal rules for the functions each category provides — until now. Forrester’s Function-First Tech Buying Framework creates standards for the functionality included in each commerce tech market category. Part of this research includes a series of reports for each commerce tech market category included in the framework. This report uses the Function-First Buying Framework to look at the store associate tools (SATs) category.

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