Summary
Digital businesses struggle to identify which tech solutions will solve their business problems. Vendors’ marketing messaging and a lack of standardization in the market amplify the challenge. Although there are standard market categories of commerce tech, there have been no universal rules for the functions each category provides — until now. Forrester’s Function-First Tech Buying Framework creates standards for the functionality included in each commerce tech market category. Part of this research includes a series of reports for each commerce tech market category included in the framework. This report uses the Function-First Buying Framework to look at the store associate tools (SATs) category.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.