Summary
There is no revenue tech stack that works in every B2B organization. Because marketing and sales organizations vary considerably in size, structure, and, most importantly, growth strategy, a one-size-fits-all approach is ineffective at best and counterproductive at worst. However, differences between organizations do not mean that marketing leaders must start from scratch every time they assess their organization’s tech stack. In this report, we reveal three secrets marketers should know when building a revenue tech stack to support their company’s growth strategy.
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