Trends Report

Design Disruptive Products That Help Customers Achieve High-Value Outcomes

August 24th, 2020

Summary

While differentiating your digital products is challenging, it’s not impossible. This analysis offers guidance and highlights relevant research to help you drive new digital revenue or stimulate digital product innovation. Differentiation is a challenge because many digital experiences look and feel the same. To overcome this, design products around customers’ high-value outcomes and focus on new pathways through their journeys. Product managers must continually update existing product experiences and conceive new products. Use ideation workshops and Forrester’s innovation framework to accelerate product concepts. To explore if an ideation workshop can help your business accelerate your product/experience strategy or to discuss your product strategy, set up an inquiry.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.