Design Your Martech Stack To Deliver The Optimal Buying Experience

April 26th, 2021
With Contributors:
Miriam ElKorchi
and Kara Hartig


B2B marketers can use the customer lifecycle as a design framework and consider their customer’s buying motion as a design muse to engineer the optimal buying experience.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.