Trends Report

Determine The Best Attribution Provider Based On Long-Term Measurement Needs

April 30th, 2013
With contributors:
Dave Frankland , Wilton Arellano

Summary

Customer insights (CI) professionals increasingly look to attribution experts for guidance and tools to help calculate true channel and customer purchase path. While there is a broad array of vendors focusing on the topic, the attribution range of expertise is clearly delineated by methodology sophistication, channel focus area, and core services offering. This report provides an overview of attribution providers, helping buyers pinpoint the best attribution investment for their firm.

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