A growing percentage of sales now results in returns, impacting retail margins more than ever. To optimize the returns service and manage the ensuing costs, retailers must answer these questions: How can they manage returns to reduce costs? Do legacy returns policies need to evolve in the omnichannel era? Can a returns strategy lead to competitive advantage? Retailers that don’t take the time to analyze these types of question risk their ability to minimize the cost of returns, optimize sell-through of returned products, and maximize total sales. This report reveals how digital business leaders can build a returns strategy that best serves both their business and today’s consumers.