Trends Report

Develop A Strategy For Retail Returns — Not Just Tactics

Retain Margin And Minimize Customer Attrition With A Bona Fide Returns Strategy

Nicole Murgia
 and  three contributors
Jul 28, 2023

Summary

A growing percentage of sales now results in returns, impacting retail margins more than ever. To optimize the returns service and manage the ensuing costs, retailers must answer these questions: How can they manage returns to reduce costs? Do legacy returns policies need to evolve in the omnichannel era? Can a returns strategy lead to competitive advantage? Retailers that don’t take the time to analyze these types of question risk their ability to minimize the cost of returns, optimize sell-through of returned products, and maximize total sales. This report reveals how digital business leaders can build a returns strategy that best serves both their business and today’s consumers.

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