Developers Are The St. Bernard For Mobile Projects

Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are making too little investment in the organization, processes, and platforms needed to enable next-gen mobile services. As a result, innovation has paused, stymied by the twin challenges of rapid delivery velocity and deeper integration with existing systems of record. Digital business professionals are looking for a lifeline to resume their innovation journey, but all too often their technology management (TM) counterparts are preoccupied with other priorities. This report makes the case that application development and delivery (AD&D) pros are perfectly positioned to rescue their business counterparts once they bridge gaps in objectives, language, and approach. (This report has been updated to better align with Forrester's position on the BT agenda. The original report was published on June 30, 2014.)