Developing A Sales Communication Strategy

Communication to your sales organization should deliver clear, focused messages through a common set of tools. Creating a sales communication team as a clearinghouse allows all business units to channel their communication requests. Utilizing Web 2.0 technologies opens new, more efficient avenues of communication with sales.

In the world of B2B sales, reps are constantly bombarded with messages and deliverables from product groups, marketing teams, and business units. The confusion that results from this assault typically requires senders being tuned out, but it doesn’t have to be this way. In this report, we will discuss how to build the foundation for a successful sales communication strategy, including establishing goals, creating a sales communication team, and leveraging Web 2.0 technologies.