Summary
Custom messaging helps accelerate opportunities in highly strategic accounts that are part of a one-to-one account-based marketing program. Custom messaging requires understanding each target account’s unique needs and using those insights to build an account-centric value proposition. Organizations can use the Forrester Messaging Nautilus® framework for step-by-step guidance on building account-centric value propositions. In this report, we describe how an account-based marketing (ABM) practitioner can use the Forrester Messaging Nautilus® to customize existing content and build unique, account-centric value propositions for valuable accounts.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).