Best Practice Report

Developing The Product Sunset Business Case

January 8th, 2021
With contributors:


B2B firms have a lot to consider when deciding whether to discontinue an offering and determining the next best steps for the offering’s assets and customers. Forrester recommends that the product team prepare an objective business case and use the results of a portfolio optimization activity and an analysis of options to sunset the offering to determine next steps. This report shows what questions to ask when creating a formal sunset business case and recommends tools to create the business case and case contents so product managers are better poised for a successful migration and sunset.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.