Best Practice Report

Developing The Product Sunset Business Case

An Approach For Enduring A Successful Offering Sunset And Customer Migration

 and  five contributors
Updated Sep 08, 2025

Summary

B2B firms face complex decisions when discontinuing an offering, from supporting customers to handling existing assets. Forrester recommends that product teams develop an objective business case informed by the results of the portfolio optimization activity and an analysis of sunset options. This report outlines the key questions to address in a formal sunset business case and highlights tools to guide its creation, enabling product managers to drive smoother offering sunset and migration initiatives.

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