Dial-In Martech Efficiency And Functionality With Low-Code

September 13th, 2023

Joe Stanhope VP, Principal Analyst

John Bratincevic Principal Analyst

With contributors:

Emily Collins , Zachary Stone , Bruna Venicio , Christine Turley

Summary

Low-code application development is popular across enterprises and gaining traction in marketing departments. Marketers have demonstrated that low-code serves a wide range of internal and customer-facing use cases that enhance existing marketing technology (martech) functionality, streamline workflows, and offer the flexibility to create unique and timely capabilities. As marketing low-code adoption grows, usage will mature from process automation to core data and marketing applications.

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