
Trends Report
Dial-In Martech Efficiency And Functionality With Low-Code
September 13th, 2023

Joe Stanhope
VP, Principal Analyst

John Bratincevic
Principal Analyst
With contributors:
Summary
Low-code application development is popular across enterprises and gaining traction in marketing departments. Marketers have demonstrated that low-code serves a wide range of internal and customer-facing use cases that enhance existing marketing technology (martech) functionality, streamline workflows, and offer the flexibility to create unique and timely capabilities. As marketing low-code adoption grows, usage will mature from process automation to core data and marketing applications.