Digital Advertising And B2B Demand Creation

Advertising research shows that the average buyer sees between 350 and 10,000 ads per day. Not surprisingly, digital advertising and the availability of digital media have produced an explosion of advertising opportunities. The good news is that there are a lot of options to choose from. The bad news is that each ad is competing with the many others that buyers are inundated with. Because of these factors, a company can’t depend on its mere presence in the media channel, or use of a single tactic, to reach its objectives. In this report, we introduce the Forrester Digital Advertising Diagnostics Map to help organizations identify pain points in their current advertising performance, and outline steps they can take to improve demand creation efforts through digital advertising.