Summary
Digital businesses focus on digitizing customer experience and operational excellence in support of customer value. To be successful, they must plan and manage these within a cohesive portfolio and strategy-to-execution process. Enterprise architecture (EA), when done right, plays a central role in this process by providing broad, strategic views where necessary and guiding alignment of execution with these views. This report surfaces how leading EA programs change the way they work to engage in their organizations' digital business transformations.
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