Trends Report

Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

Some Retailers And Brands Suffer From Vendors’ Outdated Practices — And Don’t Even Realize It

August 9th, 2022
With contributors:
Fiona Swerdlow , Joe Cicman , Madeline Cyr , Nicole Murgia , Ashley Villarreal , Connor Weathers


Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how their IT solutions traditionally work that even painful workarounds can — oddly — seem like brilliant solutions. When they realize they have been held captive (so to speak) to outdated, potentially detrimental practices, businesses will reap the most success-driving benefits from their vendors. Digital business leaders, use these guidelines to reframe your thinking and hold your vendor partners to higher innovation, UI, and upgrade standards.

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