Digital Command Centers Give CMOs An Intelligence Edge

A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer viewpoints. For an increasing number of CMOs in Asia Pacific, such a center delivers actionable insights to improve market research, better support customers, and drive sales. Organizations with millions of customers across Asia Pacific and operating in widely discussed categories will find long-term value in setting up a digital command center to centralize their digital marketing operations. This report helps CMOs understand the value a digital command center can bring to their organization and highlights some best practices on how to build a successful one.