Summary
New information access and information-sharing media allow sourcing executives to make IT services decisions, inform others of those decisions, execute and monitor the outcomes, and report them to their peers. This is where the power of digital media resides. But the greater power is still vested in the oldest information source open to executives: word of mouth shared with peers and colleagues. IT services market information — whether vendor intelligence, pricing trends, or contracting best practices — comes to those that network for it. Today's emerging social technologies propel these networks forward, adding value at different stages of the sourcing life cycle.
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