Forrester’s Q3 2023 Commerce Tech Architecture Survey surveyed respondents at organizations that use a commerce solution for B2B and B2C sales. Strategy, UX/UI, and creative projects are more likely to be a responsibility of in-house commerce teams. By contrast, both third-party (i.e., outsourced) and in-house teams are responsible for development, maintenance, and support projects. This is a snapshot of Forrester’s data on how commerce companies use third-party and in-house commerce teams.