Digital Sales Rooms: Hype Or Reality?

May 10th, 2023

Kathleen Pierce Principal Analyst

Anne Slough

With contributors:

Cristina De Martini , Christian Jibilian

Summary

Digital sales rooms (DSRs) form a quiet revolution: Buyers and sellers can now easily co-create permanent customer portals for content, communications, and calendars/task managers. In an era when, according to Forrester data, 77% of global B2B marketing decision-makers report that buyers expect personalized interactions and most global purchase influencers report at least one area of dissatisfaction with their winning vendor, DSRs can provide a competitive advantage. Sales leaders who fully leverage DSRs’ potential for streamlined workflows, superior customer experience, and better engagement insights can improve both financial gains and buyer/seller satisfaction.

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