Trends Report

Digital Seniors: A Demographic Overview

North American Consumer Technographics®

June 6th, 2012
With contributors:
Reineke Reitsma , Ryan Morrill , Samantha Jaddou

Summary

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many others were introduced relatively late in their lives. But that doesn't mean these consumers are not interested in technology. Seniors today — particularly those who regularly go online — have embraced technology. This demographic overview shows how online Seniors differ from their non-digital counterparts, and it gives companies a better understanding of the needs and wants of online Seniors.

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