The first wave of digital disruption enabled brands to sell directly to online consumers — and even allowed manufacturers to engage directly with industrial customers. But now we can use machines to help accelerate and scale response to fluctuations in demand and supply. Companies can share information within a network securely and privately, transforming traditionally brittle hierarchical supply chains. This report shows CIOs, in B2B as well as B2C companies, how to engage new technologies to boost customer experience and long-term value from supply networks.