Data Snapshot

Discounts And Points Top The List Of Important Loyalty Program Elements For US Consumers

March 6th, 2024
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Mary Pilecki , Taylor Hansen

What tops the list of most important elements of a loyalty program for US consumers? They say instant discounts (71%); points, miles, or other loyalty currency (69%); and exclusive deals or discounts on products and services from partner companies (58%). However, nonmonetary benefits are important, too: Consumer interest in enhanced customer service (58%), the ability to earn points across different brands (55%), and early access to new products (48%) indicates that programs should offer a balance of both financial and experiential rewards. This snapshot shows how important different elements of a loyalty program are to US consumers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.