Trends Report

Disrupt Your Business From The Outside In

Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most

May 9th, 2017
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Annika Gunderson , Ian McPherson


What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what you would do if you could start all over again. This blue-sky approach to self-disruption is a great way to energize the right conversation in your company. As a digital business leader, you can assemble the multidisciplinary team, plan a day, and pick one key initiative with the potential to disrupt your business and industry.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.