Summary
Digital transformation will fail if digital leaders don’t address cultural gaps.
Digital leaders must seed five key attributes of digital culture: Be customer obsessed, empathetic, agile, collaborative, and experimental.
Digital culture must deliver easy, effective experiences; focus operations on things that customers value; build partnerships and platforms to accelerate scale; and innovate at the intersection of experiences and operations.
The sooner you model digital culture, the sooner you’ll accelerate digital transformation.
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