Trends Report

Don’t Ignore Digital Culture; Prioritize It To Accelerate Digital Transformation

August 30th, 2019

Summary

Digital transformation will fail if digital leaders don’t address cultural gaps. Digital leaders must seed five key attributes of digital culture: Be customer obsessed, empathetic, agile, collaborative, and experimental. Digital culture must deliver easy, effective experiences; focus operations on things that customers value; build partnerships and platforms to accelerate scale; and innovate at the intersection of experiences and operations. The sooner you model digital culture, the sooner you’ll accelerate digital transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.