Trends Report

Don’t Ignore Digital Culture; Prioritize It To Accelerate Digital Transformation

August 30th, 2019


Digital transformation will fail if digital leaders don’t address cultural gaps. Digital leaders must seed five key attributes of digital culture: Be customer obsessed, empathetic, agile, collaborative, and experimental. Digital culture must deliver easy, effective experiences; focus operations on things that customers value; build partnerships and platforms to accelerate scale; and innovate at the intersection of experiences and operations. The sooner you model digital culture, the sooner you’ll accelerate digital transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.