Don't Let Muddled Messaging Compromise Customer Experience

Savvy CMOs know that contextual, relevant engagement helps their company connect with customers through all stages of the customer life cycle. But communication can become muddled as different stakeholders (marketers, executives, sales, or customer service) engage with customers without the connective tissue of a strong messaging architecture. This report presents a framework to CMOs for strategic message management that will accelerate the development, simplify management, and foster effective delivery of content — from thought leadership to sales and service conversations.