Revenue leaders who want to improve customer engagement and operational efficiency can no longer afford to ignore the state of their content. According to Forrester’s Priorities Survey, 2022, 71% of business and technology professionals say that improving customer experience is a high priority, but 65% report that customer content goes unused due to findability, relevance, and quality issues. Because these problems can have many root causes, organizations can waste years applying best practices like Band-Aids without making real progress. This report unpacks the root causes of content waste issues for leaders and provides a reference guide to help their teams conduct a diagnosis.