Summary
B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right distribution strategy. While websites should and will remain the hub of B2B digital content marketing efforts, B2B interactive marketers must utilize mobile, social, media partner sites, and sales channels to find new ways to reach and engage audiences. This report will outline how B2B interactive marketers can customize their content to work across these channels and throughout their brand ecosystems
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).