Drive Revenue Development Effectiveness By Improving Team Culture

Organizational culture emerges from a company’s stated values, the behaviors its leaders recognize and reward, where they apply resources, and is a powerful determinant in how effectively the company operates. Because revenue development effectiveness depends on maintaining continuous positive interactions with customers and prospective customers, revenue development reps (RDRs) are hugely influenced by their organization’s culture. In this report, we explain the powerful impact of culture within opportunity qualifying teams and how leaders can assess and improve the elements of a revenue development team’s culture.