Best Practice Report

Drive Your Digital Experience Investments And Operations With The Right Metrics

Digital Experience Technology Success Metrics For Marketers

November 29th, 2022
With contributors:
Frederic Giron , Zhi-Ying Barry , Joe Cicman , Tina Moffett , Janis Teo , Bill Nagel


Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics. This report provides a set of key DX metrics across business, operations, and customer categories that B2C marketing leaders and their teams can use to establish a clear measurement framework and ensure the success of their DX investments and operations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.