Summary
We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of radical new business models. Firms need to innovate their way out of the potential decline of revenues from established products. Both evolutionary and revolutionary product and service innovation come into play here — and Forrester's Consumer Product Innovation Viability Scorecard can help measure likely success.
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