Summary
Launching a brand-new product or making a significant product enhancement is an exciting moment. However, the work required to ensure success and growth is often unclear and poorly resourced, potentially impeding the offering’s long-term prospects. Product management should focus on measurable post-launch activities to help customers and the organization stay on track. In this report, we introduce the Forrester Product Management Post-Launch Guide, which outlines key post-launch initiatives and related activities that product management should practice regularly.
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