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Driving Post-Launch Digital Product Growth

Introducing The Forrester Product Management Post-Launch Guide

January 9th, 2024
Sam Somashekar, null
Sam Somashekar
With contributors:
Lisa Singer , Georgiana Swan , Drew Zalucky

Summary

Launching a brand-new product or making a significant product enhancement is an exciting moment. However, the work required to ensure success and growth is often unclear and poorly resourced, potentially impeding the offering’s long-term prospects. Product management should focus on measurable post-launch activities to help customers and the organization stay on track. In this report, we introduce the Forrester Product Management Post-Launch Guide, which outlines key post-launch initiatives and related activities that product management should practice regularly.

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