Summary
Online shopping in the Netherlands is mature and mainstream, with more than half of adults regularly buying online. Books are the most popular category that Dutch Net users buy online, followed by leisure travel, event tickets, and clothing. Despite the current economic downturn, by 2014, nearly 10 million Dutch online shoppers will spend more than €8 billion via the Internet. We forecast that by 2014, leisure flights, consumer electronics, and hotels will account for the most online revenue, with €1.9 billion, €1.7 billion, and €1.1 billion, respectively.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).