Forecast Report

Dutch Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach More Than €8 Billion In The Netherlands By 2014

March 19th, 2009
With contributors:
Benjamin Ensor , Brendan McGowan , Alexander Hesse

Summary

Online shopping in the Netherlands is mature and mainstream, with more than half of adults regularly buying online. Books are the most popular category that Dutch Net users buy online, followed by leisure travel, event tickets, and clothing. Despite the current economic downturn, by 2014, nearly 10 million Dutch online shoppers will spend more than €8 billion via the Internet. We forecast that by 2014, leisure flights, consumer electronics, and hotels will account for the most online revenue, with €1.9 billion, €1.7 billion, and €1.1 billion, respectively.

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