Summary
Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response to high print prices and, in return, are causing publishers to look for new opportunities. Product strategists at publishing companies need to team up with content distributors and technology vendors to produce new, interactive software products that enhance the student learning experience. Product strategists can rebuild their digital product strategies through a three-phase process: replicate, extend, and transform and transcend.
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