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For eBusiness & Channel Strategy Professionals

eBusiness Is The Right Channel To Go Green

Leverage Your eBusiness To Customer And Employee Green Behavior

September 8, 2009

Authors

  • By Chad Mitchell

Why Read This Report

Consumers are being bombarded with green messaging online, in print, and on TV. Repositioning a brand to be greener is a top planning activity among marketers. Firms are trying to tap into the growing segment of consumers who may pay a premium for a product from an environmentally or socially responsible company. Hidden beneath green brand strategies are eBusiness managers striving for increased profitability through paperless eBilling and eStatements. eBusiness professionals should position internal and external Web properties as the primary channel to support green initiatives.

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