Summary
Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media marketing efforts have been basic, and many firms are paralyzed by a fear of the unknown related to existing regulations. As efforts move forward, eBusiness professionals will play a key role in the education, strategy, and usage of this new medium across interactive marketing, product/service development, and user experience.
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