Eight Cs Of Effective Organizational Design: Calibrate

Organizations that are changing their marketing organizational structure must calibrate their redesign efforts to ensure that the final results meet the intended objectives. This is accomplished by periodically monitoring the results to assess whether the organizational changes have had a positive impact on the organization’s performance. In this report, we define the meaning and significance of the seventh pillar (calibrate) of Forrester’s Eight Cs of Effective Organizational Design.