Best Practice Report

Eight Cs Of Effective Organizational Design: Calibrate

January 1st, 2018


Organizations that are changing their marketing organizational structure must calibrate their redesign efforts to ensure that the final results meet the intended objectives. This is accomplished by periodically monitoring the results to assess whether the organizational changes have had a positive impact on the organization’s performance. In this report, we define the meaning and significance of the seventh pillar (calibrate) of Forrester’s Eight Cs of Effective Organizational Design.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.