Best Practice Report

Eight Cs Of Effective Organizational Design: Capacity

January 1st, 2018

Summary

B2B marketing leaders must consider several variables when embarking on an organizational change. A methodical, step-by-step approach ensures that organizational design decisions are made in a thoughtful, systematic way in the context of the organization’s growth objectives. In this report, we describe the components of the fourth pillar (capacity) of Forrester’s Eight Cs Of Effective Organizational Design.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.