Best Practice Report

Eight Cs Of Effective Organizational Design: Clarity

January 1st, 2018


B2B marketing leaders who are considering changing the structure of their organizations must start by clearly articulating the reasons for replacing or modifying the existing structure (e.g., consolidating resources, aligning to a new business model, realizing efficiency gains, optimizing performance to achieve growth, creating career opportunities) as well as the benefits and risks of doing so. A shared understanding of the rationale and implications of an organizational change is critical for a successful design process. In this report, we describe the components of the first pillar (clarity) of Forrester’s Eight Cs Of Effective Organization Design.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.