Best Practice Report

Eight C’s Of Effective Organizational Design: Competency

January 1st, 2018


A methodical, step-by-step approach to organizational design ensures that decisions are made in a thoughtful, systematic way in the context of the organization’s growth objectives. Mapping competency requirements is an essential step in identifying marketing teams and roles. In this report, the second in a series on Forrester’s eight C’s of effective organizational design, we describe the components of the second pillar of our systematic approach to organizational design: competency.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.