Best Practice Report

Eight Cs Of Effective Organizational Design: Cost

January 1st, 2018


Optimizing the B2B marketing organization may require additional headcount and marketing enablement programs. Several internal and external costs may also be associated with these changes. Marketing leaders must weigh these budgetary implications before finalizing staffing or training plans. A structured approach to the organizational design process ensures thoughtful, systematic decision-making conducted in the context of growth objectives. This report describes the components of the fifth pillar of Forrester’ Eight Cs Of Effective Organizational Design: cost.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.