Eight Questions To Consider When Investing In Digital Asset Management

Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management systems (CMSes), eCommerce, product information management (PIM), marketing resource management (MRM), and content marketing platforms (CMPs) — claim to have embedded rich media management capabilities. These capabilities don't render DAM redundant, however. This report for application development and delivery (AD&D) professionals outlines DAM's role within marketing and digital customer experience technologies and how organizations should consider DAM. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're updating it now with new data and examples.