Best Practice Report

Elements Of A Sales Engagement Cadence

February 10th, 2021

Summary

Sales engagement platforms can be used to log buyer preferences; automate manual tasks; and help revenue development and sales teams orchestrate repeatable, measurable prospect and customer outreach cadences. But B2B sales teams can be easily overwhelmed by the number of choices available in a sales engagement cadence. This report discusses cadence elements such as duration, touch attempts, time between touch attempts, delivery mechanisms, and delivery content as well as the different types of cadences used to engage prospects and customers.

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