Case Study

Ellucian: Transforming Demand Program Planning And Results

April 30th, 2021


To create impactful demand programs, demand marketers must connect them to their company’s business strategy and growth objectives. Aligning demand programs to the B2B buying process ensures high-value buyer engagement and enablement. Demand marketers must continuously evaluate program performance to optimize their programs to meet buyer expectations and correlate results with the achievement of business goals. In this case study, we describe how Ellucian’s global campaigns team used the Forrester Marketing Program Planning Framework to transform how it designs demand programs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.