Embracing Data Best Practices Helps Marketing Operations Leaders Achieve Their Objectives

According to Forrester’s Data And Analytics Survey, 2023, increased business agility and adaptability (50%) is the most selected benefit of using data, data management, data science, and analytics for B2B respondents. Another frequently selected benefit is better customer relationships (45%). According to Forrester’s Marketing Survey, 2024, one of marketing operations’ biggest points of focus to support growth is redesigning marketing processes to improve adaptability, alignment, and customer experiences. This data snapshot illustrates the benefits of B2B marketing operations leaders embracing data and analytics to achieve their most important objectives.