Emerging Technologies CMOs Should Watch: Q3 2011

CMOs need to keep an eye on emerging technologies that have the potential to drive improvements in customer engagement. This second in a series of reports on emerging technologies explores tools and applications that enable customers to better engage with your marketing content. In this report, we review content marketing analytics tools that determine whether or not content resonates with your audience as well as IP address identification and profiling technology that lets you better engage with anonymous site visitors. We also review social amplification tools that make it easy for employees and customers to expand the reach of the content you create and branded dial codes that let all mobile users connect with your content while they are away from their homes or offices.