Trends Report

Emerging Technology Powers The Next Generation Of Consumer Digital Experiences

Use Forrester’s CaDI Model To Assess The Timing And Impact Of Each Technology

January 18th, 2024
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Ashley Villarreal


Emerging technology will fundamentally alter the consumer digital experience landscape by amplifying speed, automation, and insights from data. Too often, executives are blinded by shiny objects and overestimate both the impact and the time horizon of emerging technologies. This report uses examples of the highest-impact emerging technologies (e.g., applied edge computing, conversational and generative AI, and sensors and monitors) on consumer digital experiences to guide executives through assessing the timing of their impact with Forrester’s CaDI framework.

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