Emphasize The Value Of Mobile Services To Keep And Attract Cost-Conscious Consumers

The recession is having an impact on US consumer mobile spending, but most consumers won't be giving up basic services. A majority of US online consumers don't plan to change their mobile spending, but some are taking a closer look at their expenses to rein in their costs. As the recession continues, perceived value will become increasingly important to customer satisfaction. Consumer product strategists should proactively increase their perceived value through more flexible and responsive offers — or risk losing customers to competitors with cheaper plans.