Best Practice Report

Employee-Centric Communications: Segmentation And Personas

January 1st, 2018


Internal communications should be tailored to the needs of internal audience segments to be effective. Segment employee audiences by organizational structure, location, length of service, and/or demographics to ensure greater relevance and resonance. For key organizational initiatives, consider creating employee personas based on job role attributes. In this report, we explain how to use employee segmentation and personas to improve employee lifecycle marketing and internal communications results.

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