How To Report

Employee Engagement Programs: A Lifecycle Approach

October 4th, 2018


Employee engagement — defined as employees exhibiting a high level of emotional commitment to the company and its goals — is an intangible asset that has tremendous business value and requires careful cultivation. The Forrester Employee Lifecycle Marketing Framework provides a structured approach to determining what employees need from the organization in various phases of their attachment to the company (see The Employee Lifecycle Marketing Framework). In this report, we detail actions B2B leaders can take in every phase of the employee lifecycle to optimize employee engagement, discourage employee disengagement, and catalyze positive change for an organization.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.