Employee Engagement Programs: A Lifecycle Approach

Employee engagement — defined as employees exhibiting a high level of emotional commitment to the company and its goals — is an intangible asset that has tremendous business value and requires careful cultivation. The Forrester Employee Lifecycle Marketing Framework provides a structured approach to determining what employees need from the organization in various phases of their attachment to the company (see The Employee Lifecycle Marketing Framework). In this report, we detail actions B2B leaders can take in every phase of the employee lifecycle to optimize employee engagement, discourage employee disengagement, and catalyze positive change for an organization.